How long does calamine lotion stay on your skin?

so i rubbed calamine lotion all over me cause it made my face look paler than the rest of my body...so i had to make it so i didnt look weird...how long does it stay on your skin?? and is it healthy to keep puting it on to look paler?? thank you :D plz no ew why wld u wanna be pale...thank you :]